SAMPLE Business Plan
This example business plan is provided by the Small Business Administration.
Wooden Grain Toy Company
Andrew Robertson, Owner
Created on December 29, 2016
Wooden Grain Toys manufactures high-quality toys for children aged 3-10. All toys are made from solid hardwoods including maple, beech, birch, cherry, and oak. The toys are built to be long lasting with sufficient moving parts to engage each child’s interest, but not limit his or her imagination.
The target audience for Wooden Grain Toys is adults, specifically parents and grandparents who wish to give their children or grandchildren the opportunity to play with a toy that is not only durable and aesthetically pleasing, but also foster the child’s creativity.
Future of the Company
Although the toy manufacturing business is highly competitive, we believe that there is a place for high-quality, attractive, durable, and affordable toys. Our goal is to build and market toys that will entertain children and stand the test of time.
To build and sell high-quality toys that will be cherished and handed down from generation to generation.
Andrew Robertson — owner, designer and primary builder
Jane Robertson — business manager/bookkeeper
Bill Williams and Houlin Lee — builders, assemblers, and painters
Mickey Soukarin — web master and handles shipping for web, mail, and special orders
Wooden Grain Toys is a sole proprietorship.
Built-Rite Toys will be a part of the toy manufacturing industry. Currently, wooden toys are considered a niche market, comprised of different sized companies. The largest companies, such as Plastique Toys and Metal Happy Toys, have large inventories of products that are offered internationally. The smallest companies sell locally either in shops, at craft fairs, or online.
This industry is currently suffering from the economic recession as consumers are spending less on non-essentials. However, industry revenues increased by $1.2 million in the 2nd quarter of 2012. This means there is a potential for growth as the economy recovers.
Detailed Description of Customers
The two groups that the company plans to market to are parents (age 18-30) of young children and grandparents (age 60-75) of young children with an income range of $35,000 - $80,000 a year. Our target customers are interested in giving durable, well-made toys to their children and grandchildren to help foster creativity. They value quality and they research the products they buy. Our target customers are willing to spend more money on products that are of higher quality and last longer.
Wooden Grain Toys has the following advantages compared to competitors:
Wooden Grain Toys must meet all federal and state regulations concerning toy manufacturing. Specifically, Code of Federal Regulations in Title 42, Parts 1234 and 9876.50, 51, 52 and 89 C.F.R. 5555.18(a)(9); Consumer Product Safety Improvement Act of 2008; Lead-Free Toys Act; and Title 99.9 of the Code of Oregon.
Wooden Grain Toys will sell wooden toys made from solid hardwoods (maple, beech, birch, cherry, and oak) and steel rivets. The toys are handcrafted and designed for small children to easily use. Our line currently includes the following nine models:
Wooden Grain Toys will offer its products for the following prices:
All current Wooden Grain Toys products are in production and inventory is being accumulated.
Intellectual Property Rights
Wooden Grain Toys is a trademarked name in the State of Oregon.
Research and Development
The company is planning to conduct the following research and development:
Marketing & Sales
To grow the company, Wooden Grain Toys will do the following:
Communicate with the Customer
Wooden Grain Toys will communicate with its customers by:
How to Sell
Currently, the only person in charge of sales for Wooden Grain Toys is the owner, Andrew Robertson. As profits increase, Wooden Grain Toys will look to add an employee to assist with social media and online marketing. The target demographic for the company will be parents of children aged 3-10. The company will increase awareness to our targeted customers through online advertising and attending craft fairs.